We are women
We know what it’s like to be a woman. Because we are women. We understand the female body and the everyday challenges women face through different stages in life. What it’s like to be young, growing older, being too much or never enough. The ups and downs. Expectations and setbacks. We’ve been there. We know the deal.
We’re a Swedish brand with decades of experience in making underwear. Our long-standing heritage makes us fearless, with a passion for innovation. Constantly moving forward and developing femtech through our scientists, creators and innovative partners. With progress comes responsibility, so everything we do is with humanity and Mother Earth in mind.